Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Google Ads updates PMax modification campaign request form (Search Engine Land)
- Meta’s New Ad Tools Promise More Precise Customer Targeting (Search Engine Journal)
- Google apologizes to advertisers for major Shopping Ads glitch (Search Engine Land)
- Meta Joins the Local Mapping Wars (Localogy)
- YouTube Becomes First Streaming Platform to Reach 10% of TV Viewing (Social Media Today)
- Perplexity AI to launch ads on search platform by fourth quarter (Reuters)
- Amazon Ads: How to boost efficiency and reduce wasted spend (Search Engine Land)
- TikTok Publishes 2024 Holiday Marketing Guide (Social Media Today)
- How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda] (Search Engine Journal)
- Does Optiscore Matter – New Report from Optmyzr (Navah Hopkins on LinkedIn)
- LinkedIn Launches In-Feed Video Carousels (Social Media Today)
- How to set up and optimize end-to-end lead gen funnel tracking (with no CRM required) (PPC Hero)
The PMAX meta analysis you’ve been waiting for!
To include brand terms or exclude brand terms from PMAX. Here is what we’ve seen from the customers who have tested this…
1. INCLUDING BRANDED TERMS DRIVES MORE INCREMENTAL REVENUE THAN EXCLUDING 50% OF THE TIME
In other words,…
— Olivia Kory (@oliviaakory) August 20, 2024
There was a great thread by @oliviaakory this morning on brand in PMax, and it made me think about incremental ROI vs blended ROI. It’s a concept that too many advertisers and brands don’t think about.
I’ll walk you through it in 3 minutes. pic.twitter.com/gCSFi2mrTz
— Collin Slattery (@CJSlattery) August 21, 2024
This is an interesting story about AI and consumerism. Could it also be true in B2B? https://t.co/O43FPOWDJj pic.twitter.com/l2iCU061pQ
— Brian Solis (@briansolis) August 22, 2024