Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Google loses antitrust case over search (CNBC)
- How the Google Antitrust Ruling May Influence Tech Competition (The New York Times)
- Meta Removes Detailed Targeting Exclusions from Ad Campaigns (Social Media Today)
- YouTube Tests Merging Shorts and Long-Form Video into a Single Feed (Social Media Today)
- Broad match keywords: When to test and when to avoid (Search Engine Land)
- ChatGPT Study Finds Training Data Doesn’t Match Real-World Use (Search Engine Journal)
- How to overcome bias in PPC for better ad performance (Search Engine Land)
- How To Balance Performance And Brand Marketing (Search Engine Journal)
- Lead gen advertising in the automation era: How any brand can succeed (Search Engine Land)
Sorry, my “bam!” was cryptic.
Google has violated Section 2 of the Sherman Act by maintaining its monopoly in two product markets in the U.S….
It’s 286 pages – be back with a thread shortly along with implications for the adtech antitrust trial starting in five weeks. /1 pic.twitter.com/3xAVLuiKH1
— Jason Kint (@jason_kint) August 5, 2024
AI Keyword Prioritization Rules Now Apply To ALL REGULAR SEARCH Campaigns.
So About A Month Ago I Found The Keyword Prioritization Change For WHEN THE BROAD MATCH CAMPAIGN SETTING Was Enabled And I Freaked Out!
A Bunch Of People Then Said Don’t Worry, It’s Only For When The… https://t.co/4JTJynYKzw pic.twitter.com/2jZP1ArbSN
— Anthony Higman (@AnthonyHigman) July 25, 2024
I’m no-where near done reading this 286-page opinion from Judge Mehta on Google’s antitrust case.
A few things stand out (and I’ll update this thread as I go):#ppcchat
— Sam (@DigitalSamIAm) August 5, 2024
👀
The judge in the DOJ vs. Google trial has ruled the Google violated antitrust laws.
I’m no lawyer, but I’m super interested in this case. I thought my day was done, but instead, let’s dig in and see what’s interesting in this 286 page document.
(David has brought me… pic.twitter.com/9BzLRUUPRg
— Marie Haynes (@Marie_Haynes) August 5, 2024
wow. an amazing 325 page google strategy document quietly unsealed buried in google antitrust docket. It’s gonna take a long thread but I have pulled out the gems. It’s from 2017 planning, no doubt Google will just say these were only ideas but many will look very familiar. /1 pic.twitter.com/aQzSlKQQlU
— Jason Kint (@jason_kint) August 8, 2024
Nobody asked for it, but here’s my update on ad performance that I’m seeing over the last month or so across the DTC landscape.
Performance in July was a bit down following Prime Day (expected). Some brand saw success and some massive success, and most of those actually were on…
— David Herrmann (@herrmanndigital) August 12, 2024