Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I though worth sharing:
- Search GPT – Can Search GPT Disrupt Google Search? (Search Engine Journal)
- New reporting and genAI tools to boost creative results (Google Ads)
- Department of Education Sued Following Markup Investigation Into FAFSA Data Shared with Facebook (The Markup)
- Pinterest Announces Second Quarter 2024 Results, Drives Robust Revenue and User Growth Momentum (Pinterest)
- Reddit Launches Lead Generation Ads (Social Media Today)
- Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’ (Digiday)
- Report Looks at How Top Brands Are Winning on TikTok (Social Media Today)
- Google Ads Click-To WhatsApp Messages (Search Engine Roundtable)
- Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century. (Sparktoro)
- Google brings Gemini-powered search history and Lens to Chrome desktop (Techcrunch)
💫 Following up on GML, new genAI tools & PMax reporting features are rolling out:
🖼️ Asset generation & image editing expansion:
-> Coming to more campaign types: Our asset generation & image editing tools will be available in all relevant campaign types. Asset generation is…
— AdsLiaison (@adsliaison) July 30, 2024