Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- A new path for Privacy Sandbox on the web (Google Privacy Sandbox)
- In shock decision, Google abandons third-party cookie deprecation plans (The Drum)
- Google to keep cookies – what the major reversal means to advertisers (AdAge)
- After years of uncertainty, Google says it won’t be ‘deprecating third-party cookies’ in Chrome (Digiday)
- Google cancels plans to kill off cookies for advertisers (CNBC)
- Survey: User satisfaction with Google grows in 2024 (Search Engine Land)
- How People Search: Understanding User Intent (Search Engine Journal)
- Yelp expands ad offerings for national brands and advertisers (Search Engine Land)
- Behind the FTC’s Inquiry into Surveillance Pricing Practices (FTC)
- Are you being exploited by AI-powered surveillance pricing? (The Verge)
- Google Search Revenue Grows 14% In Q2 2024 (Search Engine Journal)
- No, hashing still doesn’t make your data anonymous (FTC)
- A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads (Search Engine Journal)
- AI Video Generator Runway Trained on Thousands of YouTube Videos Without Permission (404 Media)
- OpenAI starts testing SearchGPT prototype, here’s what it looks like (Search Engine Land)
- OpenAI Is Launching Search Engine, Taking Direct Aim at Google (The Wall Street Journal)
Storytelling is key for any brand message… well, perhaps not any
Check out the latest cartoon from the @Marketoonist pic.twitter.com/fXncuAmB0r
— Marketing Week (@MarketingWeekEd) July 23, 2024
One of the things I’ve been using AI for a lot recently is extracting structured data from client websites, for example to build a product feed for automated PPC ads. pic.twitter.com/SHjpjcwq5c
— Mike Taylor (@hammer_mt) July 23, 2024
woah. a deeply concerning internal Google doc just unsealed in US DOJ vs Google (adtech antitrust trial seven weeks from now).
Smells like bid rigging.
Translation (by me):
Red = bad for Google
Green = good for G
‘Levels playing field’ = helps G
‘fairer competition’ = helps G /1 pic.twitter.com/tCARG17a5i— Jason Kint (@jason_kint) July 24, 2024
If you don’t disable personalized ads on X, Google is now supporting targeted ads here using “your web browsing history or mobile application usage…” – this means X will see which ads Google serves you & be able to associate new data/interests to your X ads profile.🫥📴📴🤖🌩️⚖️ https://t.co/UMg9JL1sts pic.twitter.com/B0nobHmRng
— Zach Edwards (@thezedwards) July 22, 2024