Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Zombie brands, fire sales & quiet closures are plaguing the DTC world (Modern Retail)
- Google Ads Tests People Also Browsed Carousel (Search Engine Roundtable)
- What Google’s query matching update means for future PPC campaigns (Search Engine Land)
- Google Ads Enabling Broad Match By Default For New Search Campaigns (Search Engine Roundtable)
- Hidden Google tool reveals GA4 and Google Ads discrepancies (Search Engine Land)
- AI in action: Leveraging AI to scale your display and video efforts (Microsoft Ads)
- Meta Ads in 2024: The Best Targeting is No Targeting (PPC Hero)
- Google Ads shifts to Feed Labels for Shopping campaigns (Search Engine Land)
- Linkedin’s Making Its Automated ‘Accelerate’ Campaigns Available to All Brands (Social Media Today)
- OpenAI is ‘going to build a search product’ (Search Engine Land)
- Google Ads Alters Design, Broad Match, Payments (Practical Ecommerce)
Let me clarify something, when I said it’s been a brutal year for eCommerce brands that doesn’t mean it’s all doom and gloom.
I know it’s hard to understand, but you can be transparent and say things without having a bunch of bros RT you saying I suck. I know I suck, I tell…
— David Herrmann (@herrmanndigital) July 10, 2024
Today is exactly two months from the US v Google adtech trial. The witness and exhibit lists are out. I promised observations yday but got busy so here are a few nuggets and I promise to save the best for last. Ad tech press missed the key stuff so just stay with me. /1
— Jason Kint (@jason_kint) July 10, 2024