Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Apple could announce a Google Gemini deal this fall (The Verge)
- Ever put content on the web? Microsoft says that it’s okay for them to steal it because it’s ‘freeware.’ (Windows Central)
- Cost per click vs. Value per click analysis (Smarter Ecommerce)
- Nearly 60% of Google searches end without a click in 2024 (Search Engine Land)
- Google emissions jump nearly 50% over five years as AI use surges (Financial Times)
- How to build a high-performing paid search team (Search Engine Land)
- TikTok Files Official Motion To Oppose US Sell-off Push (Social Media Today)
- Meta’s ad attribution update gives clearer view of conversions (Search Engine Land)
- How Our Top-Performing Clients Are Optimizing Their Google Ads Programs Without Even Knowing (Group Twenty Seven)
1/x: You’ve seen the posts. “Google spent a ridiculous amount on this click! It’s a scam!”
Is it though?Keep reading 👀 pic.twitter.com/AJYxewL3Zn
— Mike Ryan (@mikeryanretail) July 2, 2024
This is a truly unique time in the DTC space. Brands at scale are all struggling to find new customers on Meta and Google.
I’ve never seen this many large brands all struggle at the same time to find net new customers.
I truly believe the push for black box systems like ASC…
— David Herrmann (@herrmanndigital) July 3, 2024
I keep getting asked about what to use in Meta’s new engaged audience section in ad accounts.
Let’s dig in to some tips, what I do, and how I think about it, but it’s really up to you how you want to define it.
Before we dig in, go give this post a bookmark or like so you can… pic.twitter.com/yJarP3u0XT
— Barry Hott ☄️ (@binghott) July 1, 2024