Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I though worth sharing:
- Google Adds New YouTube Search Term Report (PPC News Feed)
- Maximizing AI in PPC Bidding: When Automation Works and When It Doesn’t (AdVenture)
- Ads creativity and performance at scale with Google AI (Google Ads)
- Running Performance Max Against Brand is a Waste (PPC Hero)
- How to Buy Ads on Netflix: Specs & Tactics for Marketers (Tinuiti)
- Google is expected to make its largest-ever acquisition. That could spell trouble for Microsoft (Quartz)
- You searched Google. The AI hallucinated an answer. Who’s legally responsible? (Vox)
- About the broad match keywords campaign setting (Google Ads)
- Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs (Search Engine Land)
- Google Announces New AI Ad Tools at Marketing Live 2024 (Social Media Today)
And, Google Marketing Live is kicking off now –
I’ll be posting about many of the updates announced throughout (as in past years, I’ll use 🌟 to indicate something is new).
Follow along and lmk if you have any questions …https://t.co/3vK8ze2gyw#GML2024 #GML— AdsLiaison (@adsliaison) May 21, 2024
🛍️ Want more, better eCommerce conversions and higher LTV?
💡Work on your post-click and post-conversion experiences.
🌟 eCommerce brands have two priorities:
– Getting new customers
– Getting in front of new audiences🧵 👇 #PPCChat #GoogleAds pic.twitter.com/DgCZmRGzOt
— Menachem Ani (@MenachemAni) May 23, 2024
Mainstream media on bad Google AI Overviews https://t.co/D7QOqPwXy9 and https://t.co/mSCsqDyP7S and https://t.co/05azuJWXuG
— Barry Schwartz (@rustybrick) May 24, 2024