Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- How Google harms search advertisers in 20 slides (Search Engine Land)
- Google’s antitrust trial spotlights search ads on the final day of closing arguments (Digiday – tired subscription with free articles monthly)
- A tribute to Mark Irvine – written by Navah Hopkins (Search Engine Land)
- Google May Show How Many Shoppers Purchased On Your E-Commerce Site (Search Engine Roundtable)
- Reddit eyes potential in search ads following Google traffic gains (Search Engine Land)
- YouTube Placement Targeting: Low Risk, High Reward YouTube Ads (PPC Hero)
- Meta launches AI-powered ad creativity tools (Search Engine Land)
- Leaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships (AdWeek)
- X Will Soon Enable Advertisers To Create Ad Audiences With AI (Social Media Today)
- PPC landing pages: How to craft a winning post-click experience (Search Engine Land)
- YouTube Adds Simplified Ad Campaign Creation Within Studio (Social Media Today)
- TikTok Announces Expanded Premium Ad Placement Options (Social Media Today)
Department of Justice has now posted its hundreds of great slides from closing arguments. I’ll share 13 slides that tell story imho captured by this list.
First, if search defaults don’t matter, why pay approx $30B, 40% of revenue to maintain them? 1/13 pic.twitter.com/MyAGA8tR7i— Jason Kint (@jason_kint) May 5, 2024
ALERT ⚠️ ALERT ⚠️ ALERT ⚠️
You have 55 days to save your data from Universal Analytics.
Just 55 😳
But don’t worry! You don’t have to keep random CSVs on your computer or learn/pay for BQ…
You can save everything in Google Sheets (easily) 👇https://t.co/0T4qb7P9LR
— Brie E Anderson | GA4, GTM, GDS (@brie_e_anderson) May 7, 2024
There’s a lot of discourse on here (and on LI) about AI companies “stealing” copyrighted materials for training.
There are – fundamentally – two different issues at play. The fact that most conversations conflate them creates more problems.
— Sam (@DigitalSamIAm) May 8, 2024