Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Study: Black Friday app installs aren’t worth the acquisition cost (Digital Commerce 360)
- US Supreme Court won’t hear Elon Musk dispute over SEC settlement (Reuters)
- The Latest CMA Report Brings New Privacy Concerns to Google’s Cookie Deprecation Plans (Adweek)
- Google Firms Up Streaming Ad Ties With Disney, Warner Bros. Discovery And Paramount (Deadline)
- Strongest U.S. Challenge to Big Tech’s Power Nears Climax in Google Trial (The New York Times)
- The DOJ makes closing arguments in Google Search antitrust trial (Digiday)
- Apple reports second quarter results (Business Wire)
- Google and DOJ attorneys begin closing antitrust arguments (Digiday)
- Updated Process for Appealing Suspended Ads (PPC News Feed)
- Google expands Performance Max to online marketplaces (Search Engine Land)
- About Performance Max for Marketplaces (Google Ads Help)
- TikTok Announces Expanded Premium Ad Placement Options (Social Media Today)
- How to overcome the top 3 objections to YouTube video ads (Search Engine Land)
- 6 ways to use AI for paid search account restructuring (Search Engine Land)
- Meta Unveils AI-Powered Ad Tools at Newfronts (Social Media Today)
- Did Google really lose search market share to Microsoft Bing in April? (Search Engine Land)
- 5 Steps You Should Take Before Using Broad Match Keywords (Adalysis)
1/x: Yes PMax for Marketplaces is a real thing (h/t: @DarioZannoni, a great follow). Here’s a short thread with key facts and some implications. https://t.co/QtDwtzEk2h
— Mike Ryan (@mikeryanretail) May 2, 2024
a few thoughts and my MVP aware for day 1 of closing arguments in US v Google search trial. I still feel this is govts’ case to lose. Caveat: I missed 1st 2 hrs when people say both sides got hammered arguing market and market power. No way govt loses there imho. Already over. /1
— Jason Kint (@jason_kint) May 3, 2024
There’s a science to finding the optimal ROAS or CPA target for Smart Bidding to work with. 🧵 👇#GoogleAds #PPCChat
— Menachem Ani (@MenachemAni) May 3, 2024