Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Ad Strength Deep Dive: All Your Tough Ad Strength Questions Answered (Search Engine Journal)
- Welcome to Pricing Hell (The Atlantic)
- Increased Budget Flexibility (Jon Loomer)
- About Budgets (Meta)
- Google delays third-party cookie phase-out to 2025 (maybe) (Search Engine Land)
- Update on the plan for phase-out of third-party cookies on Chrome (The Privacy Sandbox)
- Google delays third-party cookie demise yet again (Digiday)
- ByteDance prefers TikTok shutdown in US if legal options fail, sources say (Reuters)
- Alphabet 2024 Q1 Earnings Call (Alphabet Investor Relations)
- The Man Who Killed Google Search (Where’s Your Ed At?)
- Meta Reports First Quarter 2024 Results (Meta Investor Relations)
- YouTube Q1 Ad Revenue Climbs 21% to $8.1 Billion, Well Above Wall Street Forecasts (Variety)
- LinkedIn Sees Record Levels of Engagement Once Again (Social Media Today)
- Meta could face further squeeze on surveillance ads model in EU (TechCrunch)
- What Comes Next for TikTok Following Approval of US Sell-off Bill? (Social Media Today)
- Chinese Officials Vow to Oppose TikTok Sell Off (Social Media Today)
Incoming doomer take:
If your brand’s entire growth strategy is “place yourself in front of in-market demand” you are not going to survive the next 5 years.
If you can’t make MOF/TOF economics work, NGMI.
In a world where BOF in-market demand is plentiful and easily tracked,…
— Alex (@heyitsalexP) April 22, 2024
Heroes, Villains, Code Yellows, and more -> Emails released as part of US v. Google show how Google’s finance and ad teams led by Prabhakar Raghavan made Search worse to make the company more money
“The thread is a dark window into the world of growth-focused tech, where Thakur… pic.twitter.com/44q9d5tu7Y
— Glenn Gabe (@glenngabe) April 24, 2024
Google’s PR team sent me the following response to the claim on the man at Google who killed Google Search – story updated at https://t.co/ykZjCxRZIz pic.twitter.com/rxqouXtpV3
— Barry Schwartz (@rustybrick) April 25, 2024