Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Google Demand Gen advertisers get generative image tools (Search Engine Land)
- DoubleVerify Apologizes for Misreporting X/Twitter’s Brand-Safety Rates for More Than Four Months (Variety)
- Google Is Still Gen Z’s Top Search Engine, Study Shows (Search Engine Journal)
- Big Tech’s ad transparency tools are still woeful, Mozilla research report finds (TechCrunch)
- X Plans To Expand Annual Fee for All New Accounts to Combat Bot Sign-Ups (Social Media Today)
- 12 Types Of Google Ads Extensions, Now Assets (Search Engine Journal)
- How to set and manage PPC expectations for teams and stakeholders (Search Engine Land)
- Meta could launch Threads ads this year (Search Engine Land)
- X Continues To Display Ads Alongside Harmful Content (Social Media Today)
- Google: Ad Strength not used in Ad Rank (Search Engine Land)
- Snapchat Shares Insight Into the Performance of Direct Response and Brand Campaigns (Social Media Today)
- Temu’s Advertising Avalanche Is Impossible to Ignore (AdWeek)
Diary of an absolute 🚀 of an ad:
Day 1 spend: $5,818
Day 2 spend: $24,328
Day 3 spend: $27,529
Day 4 spend: $31,055
Yesterday: $30,508👇This wasn’t a lucky winner… pic.twitter.com/EcZzcqpnko
— Jess @ FireTeam 🔥 An agency on fire… (@HireFireTeam) April 16, 2024
When do you use Target Impression Share bidding in Google Ads? 🧵 👇
— Menachem Ani (@MenachemAni) April 15, 2024
When you launch a Google Ads campaign you trade money for data.
The hope is that you can gather enough data to learn what works before you run out of money, or your client runs out of patience.
I met with a fellow PPC person who was tearing her hair out because a new campaign…
— Peter Bowen (@Pete_Bowen) April 16, 2024