Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- How Google lost ground in the AI race (Financial Times)
- Google explains why Ad Strength is ‘so important’ as it addresses industry concerns (Search Engine Land)
- The Performance Max playbook: Best practices and emerging tactics for 2024 (Search Engine Land)
- The Rise of Ad-Supported Streaming: Insights from LG Ad Solutions (Street Fight)
- Google CEO on the evolution of Search and SGE (Search Engine Land)
- Let’s not allow AI to be another data disaster (Digital Content Next)
- Google updates Merchant Center product data specifications (Search Engine Land)
- Creative Excellence Guide for Demand Gen Campaigns (Google Ads)
- A Guide to Automated Meta Ads Rules (Jon Loomer)
- TikTok Announces New Brand Safety Controls and Expanded Ad Verification Partnerships (Social Media Today)
- Snapchat Announces Ad Analytics Partnerships To Improve Campaign Insight (Social Media Today)
- Try These PPC Strategies for Your B2B Business in 2024 (Group Twenty Seven)
- Snapchat’s Set To Announce New Ad Options at IAB Newfronts Event (Social Media Today)
- How advertisers can capitalize on vertical video (Search Engine Land)
The advent of Google’s Search Generative Experience (SGE) is revolutionizing online search, ushering in a new era of contextualization and intuition in information discovery. Similarly, other AI tools are preparing to impact the future of SEO.
So how do you prepare?
We’ve…
— SearchEngineJournal® (@sejournal) April 12, 2024
After 20ish GTM/GA4 audits, THESE are the top issues I see in analytics setups:
1. So. Many. Duplicate. Events.
Out of the box, most properties are collecting
– Page views
– Scroll
– Click
– View search results
– Video interactions
– File downloads
– Form interactions— Brie E Anderson | GA4, GTM, GDS (@brie_e_anderson) April 11, 2024
Excited to share our annaul @HannahGreyVC Cultural Vibrations Journal: New Paradigms 2024
Featuring: @kylascan @Scobleizer @HipCityReg @_blankofficial_ @DLVermeer @erinheejoon @Schwartzie14 @jenalyson @KleinKleinKlein @AngelicVendette @nicksusi @workwithblank @jeremyschumann pic.twitter.com/CD4GqBPcLd
— Michael J. Miraflor (@michaelmiraflor) April 10, 2024