Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- The AI Industry Is Steaming Toward A Legal Iceberg (Wall Street Journal)
- The Rise and Role of Temu in Apparel (Street Fight Magazine)
- Use Offline Conversions To Tune Google Ads For Profit (Search Engine Journal)
- Walmart Connect opens up to small and non-endemic advertisers (Search Engine Land)
- Discord starts down the dangerous road of ads this week (ArsTechnica)
- Secondhand Grew 15X Faster than New Apparel Sales in 2023, but ThredUp CEO Still Sees Ample ‘White Space’ (Retail TouchPoints)
- Engaged Customers Audience Segment (Jon Loomer)
- Google ‘considering Hubspot acquisition’ (Search Engine Land)
- Report: Google Considers Charging For AI Search Features Like SGE AI Overviews (Search Engine Roundtable)
- Changing Google Shopping Feed Providers? You Desperately Need a Roadmap (Zato Marketing)
- No, X Isn’t Seeing All Time High Traffic (Social Media Today)
- Antitrust Action Against Google May Transform the Internet (New Lines Magazine)
- LinkedIn Launches Connected TV and Live Event Ads to Expand Video Promotions (Social Media Today)
- Paid Media Marketing In 2024: 7 Changes Marketers Should Make (Search Engine Journal)
- Upgrading native campaigns to enhanced CPC (Microsoft Advertising Blog)
- SEM Planning For 2024: Because 2023 Didn’t Prepare You For What Is To Come (Search Engine Journal)
New Google search campaign. Will ads no longer show if they have low ad strength? #ppcchat pic.twitter.com/vM9C33l7EL
— Nate Louis (@N8Louis) March 28, 2024
Marketing strategy in a box:
Here’s how I instantly learn about a new audience. And how those insights inform the rest of my marketing strategy.
Pretend the target audience is Product Managers.
I head over to SparkToro and I run a search…
My audience uses these words in… pic.twitter.com/uMDC9lUQb7
— Amanda Natividad (@amandanat) April 4, 2024
New screens when campaigns are paused in Google Ads #ppcchat pic.twitter.com/u029msLTL7
— Sarah Stemen (@runnerkik) April 4, 2024
Here is how the Temu situation evolved over Q1 (Google).
Saw similar movements in Meta activity, and app rankings have been volatile & slipping – a reminder that the app’s popularity is propped up by billions in ad spend. pic.twitter.com/CfnsjHSnAg
— Mike Ryan (@mikeryanretail) April 4, 2024
Consent mode (v2)… Let’s talk about it – because it’s becoming a problem.
This important change seems to have been silenced by the swarm of HCU news, but this is a pretty big deal.
Long story short, for my clients (in the EU), it’s thrown a spanner in GA4 reporting/tracking…
— Luke Carthy 🔎 (@MrLukeCarthy) April 4, 2024