Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Google Tests Products & Product Sites Search Bar Filter Tabs (SEO Roundtable)
- Amazon launches same-day prescription delivery in New York and Los Angeles (CNBC)
- Maximizing your B2B spend: Is account-based marketing worth it? (Search Engine Land)
- Lessons from More Than 1,000 E-Commerce Pricing Tests (Harvard Business Review)
- Google changes definition of ‘top ads’ (Search Engine Land)
- Google Tests Out Shopping Discovery Elements, Including Generative AI for Product Search (Social Media Today)
- Exploring Meridian, Google’s new open-source marketing mix model (Search Engine Land)
- LinkedIn Adds Dynamic UTM Parameters to Campaign Tracking (Social Media Today)
- Google still has not announced a launch date for SGE (Search Engine Land)
- How to Find, Add, and Use Negative Keywords to Target the Most Relevant Audiences (Optmyzr)
- Google TV: What you need to know about CTV buying in Google Ads (Search Engine Land)
Bam. BFD. Meta and Google’s alleged collusion in adtech antitrust lawsuit aka “Jedi Blue” is back ALIVE as predicted.
Court order just lifted the stay on discovery. pic.twitter.com/nqpFqLVCAl— Jason Kint (@jason_kint) March 27, 2024
To clarify, the prominence metrics aren’t new.
Admittedly, the ad format concept is confusing. In this context they refer to things like a phone number that may be included in your ad. More here: https://t.co/P8VCpeq5he.Ad formats also are part of what’s considered in Ad Rank:…
— AdsLiaison (@adsliaison) March 27, 2024
Mini but mighty?
TV ads via PMax are a tiny slice of the pie, usually less than 1% of PMax impressions.
Despite this, TV placements are rising. Google seems to be tinkering – and I’ve seen some brands hit tens of millions of TV impressions.
86% of accounts had TV impressions. pic.twitter.com/1tN14qcGVR
— Mike Ryan (@mikeryanretail) March 28, 2024
Video View Campaigns (VVC) use Google AI to drive more views at a lower cost — but how can you make them even more effective?
Julia Karr answers this, and more, in our Q&A 👇 pic.twitter.com/2NaFU5lpOa
— YouTube Advertisers (@YTAdvertisers) March 28, 2024