Because we all know how easy it is to miss a great PPC post or thread in any given week, so here are the ones I saw that I thought worth sharing:
- Why Millennials Aren’t Leaving TikTok (Pluralistic)
- LinkedIn plans to add gaming to its platform (Techcrunch)
- Un-silo your PPC campaigns: 4 tactics for more cohesive marketing (Search Engine Land)
- Justice Department sues Apple, alleging it illegally monopolized the smartphone market (AP)
- 8 ChatGPT Alternatives You Can Try In 2024 (Search Engine Journal)
- Introducing Threads: A New Way to Share With Text (Meta)
- Google Unifies Conversion Reporting Across Ads & Analytics (Search Engine Journal)
- Everything you need to know about Reddit as the platform goes public (Digiday)
- Microsoft unveils key Performance Max updates and Smart Shopping sunset timeline (Search Engine Land)
- Evolving Google Analytics for more insightful measurement (Google)
- LinkedIn post from Ginny Marvin of Google Ads on the new GA4 changes
- Google starts testing AI overviews from SGE in main Google search interface (Search Engine Land)
- TikTok Publishes Guide on Lead Generation Best Practices (Social Media Today)
- Disney announces Google partnership as it expands ad platform (Search Engine Land)
๐ Weโre introducing key events & conversions in GA4. Letโs dive into why & what advertisers need to know:
Why the update?
Discrepancies in conversions reporting have long been a frustration among marketers. The aim is to provide a much more consistent view of conversions acrossโฆโ AdsLiaison (@adsliaison) March 21, 2024
Oomh, it’s pouring today. Almost precisely two years later, Facebook just lost its appeal of the lawsuit for inflating its metrics to advertisers. There are potentially millions of small businesses and local advertisers impacted here due to fake accounts, SUMA, et al. 1/3 pic.twitter.com/mzPsfZ3acW
โ Jason Kint (@jason_kint) March 21, 2024
Post by @mrpaulscrivensView on Threads