Because we all know how easy it is to miss a great PPC post or thread in any give week, here are the ones I saw that I thought worth sharing:
- AP launches e-commerce site with Taboola (Axios)
- 6 tips for better PPC ad copy (Search Engine Land)
- TikTok’s growth rate has collapsed. ‘Life’ may be getting in the way for its younger users. (Business Insider)
- Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro (SparkToro)
- LinkedIn now allows brands to sponsor any organic post (Search Engine Land)
- TikTok’s potential U.S. ban stirs marketers, spurs contingency planning (Digiday)
- Amazon apologizes after its AI advertising system makes costly error (Search Engine Land)
- Use Offline Conversions To Tune Google Ads For Profit (Search Engine Journal)
- How to analyze Performance Max search terms insights for PPC success (Search Engine Land)
- Try These PPC Strategies For Your B2B Business In 2024 (Search Engine Journal)
- Meta Announces Updates to Advantage+ and Shopping Ads (Social Media Today)
- European Parliament passes landmark AI legislation with AI Act vote (Digiday)
- Google Product Studio launches seasonal themed templates (Search Engine Land)
What does Facebook audience targeting actually look like in 2024?
– Lookalike targeting is dead.
– Interest targeting is dead.
– Retargeting is on its way OUT
– Most brands are using 3 types of targetingNEW VIDEO: https://t.co/zZIMU2v5yV
— Dara Denney (@DenneyDara) March 12, 2024