Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Meta’s layoffs continue to impact advertisers as the company replaces account team members with AI (Digiday)
- Google pilots new PPC ad format (Search Engine Land)
- Google Ads: Turning Fears Into Wins With Expert Insights (Semrush)
- Answering Your Top Questions About Performance Max (Google Ads)
- Google Analytics Overhauls Ad Reporting In One Central Hub (Search Engine Journal)
- Google says Performance Max ‘intentionally’ doesn’t show channel-specific KPIs (Search Engine Land)
- Meta Abandons Legal Case Over Data Scraping After Losing Key Judgment (Social Media Today)
- Google Testing AI Tool That Finds & Rewrites Quality Content (Search Engine Journal)
- How to Run Spotify Ads: Costs & Key Considerations (Tinuiti)
- Google What Big Teeth You Have (Digital Content Next)
1/ IT IS TIME. The Internet speech law Super Bowl.
Moody v. NetChoice. NetChoice v. Paxon.
There will be many live tweets, but this one is mine, and it will be epic.https://t.co/qpzyYrSuqX pic.twitter.com/QneBBORi2p
— Corbin K. Barthold (@corbinkbarthold) February 26, 2024
Something I don’t see a lot in convos about channel diversification:
How much you need to spend to see that “it’s working”.
When your brand is doing $1k/day in sales, you can validate a new channel on $350-500/day.
When you increase ad spend in the channel, you see sales go…
— Alex (@heyitsalexP) March 1, 2024
h/t to @navahf on Linkedin.
Google Ads will start pausing ad groups with 0 impressions over 13 months. #PPCChathttps://t.co/R0KsRfs5EZ pic.twitter.com/VwtOLnB0Ls
— Greg (@PPCGreg) March 1, 2024
I read 1,683 pages of Post-Trial Briefs, Findings of Fact and Conclusions of Law so you don’t have to but then left you hanging…
So I’m back, will keep summary short. This is #2 of 4 major govt antitrust lawsuits (search) U.S. v Google with oral closing arguments are in May. /1 pic.twitter.com/yHGx1qbKJF— Jason Kint (@jason_kint) March 1, 2024