Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I thought worth sharing:
- Google expands generative AI capabilities for automatically created assets (Search Engine Land)
- Privacy Sandbox response to IAB Tech Lab’s Fit Gap Analysis for Digital Advertising (Google)
- Navigating the Post-Cookie Landscape: Challenges and Opportunities for Brands (Street Fight Magazine)
- Google hits back at report criticizing the Privacy Sandbox (Search Engine Land)
- Meta is passing on the Apple tax for boosted posts to advertisers (The Verge)
- Meta apologizes after ad error causes campaigns to overspend by ‘thousands’ (Search Engine Land)
- Snap Announces New Partnership With Fospha To Provide More In-Depth Campaign Analytics (Social Media Today)
- Report: OpenAI working on web search product (Search Engine Land)
- Google will issue advertisers credit refunds after overcharging error (Search Engine Land)
After yesterday’s outage, based on past experience with similar issues, I would expect Meta to pay out refunds in 4-8 weeks, but if you want to increase the likelihood of a refund for you and for everyone, you must report the issue to Meta reps and/or support.
To make it simpler… pic.twitter.com/UjlrLbTvPN
— Barry Hott ☄️ (@binghott) February 15, 2024
Welcome back, today we’re going to wrap up what we’ve covered so far this week ahead of strengthened user consent policy enforcement starting in March.
Tomorrow, I’ll do a Q&A roundup of the questions received this week.
✴️Here are the 4 things you should focus on to get ready… https://t.co/obB80RssGO
— AdsLiaison (@adsliaison) February 15, 2024
FINALLY…
It’s been a few years (3!) since I posted my last YouTube video… but I’m making a comeback.
This one might be a bit controversial, but here’s my take on the 3 biggest myths about CRO in 2024.https://t.co/8Dt0uVHB4g
— Kanika (rhymes with Hanukkah) Misra (@kanika_misra) February 15, 2024
Today, my friends at @CXLdotcom shared one of my lessons from my Google Ads acourse…and it’s my FAVORITE underutilized tactic in Google Ads these days!
You can see the video of it on this LI post:https://t.co/jjFqa7f7yA
— Susan Wenograd (@SusanEDub) February 16, 2024