Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- An FAQ on Consent Mode for Google advertisers (Ginny Marvin on LinkedIn)
- Google Bard adds image generation (Search Engine Land)
- LinkedIn Launches ‘Website Actions’ Tracking to Simplify Ad Response Measurement (Social Media Today)
- Google Search Tests Shopping Menu For Home, Orders, Settings & More (Search Engine Roundtable)
- Google boss addresses concerns of AI replacing advertising staff post layoffs (Search Engine Land)
- Drive more performance from AI-powered Search ads with new asset changes (Google Ads)
- Google unveils major Responsive Search Ad asset updates (Search Engine Land)
- Google Ads Announces 3 Changes to Search Ad Creatives (Cypress North)
- Amazon’s ad services revenue rises 27%, bringing in more than $14 billion in Q4 (Search Engine Land)
- Big Tech earnings are here. Fasten your seat belts. (Yahoo Finance)
- Meta’s ad revenue jump 24% in Q4, exceeding expectations (Search Engine Land)
- Google spent billions of dollars to lay people off (The Verge)
- Alphabet shares slide on disappointing Google ad revenue (CNBC)
- New Report Looks at Evolving Social Media Usage Trends (Social Media Today)
- Meta launches Engaged-view to help advertisers drive more video insights and performance (Meta)
- 6 Ways to Increase Lead Quality (Wordstream)
Let’s take a journey through the x iterations of a $1M+ ad concept.
I posted about this back in Sept and it had spent $157k.
Now it’s at $1.3MWe’ve iterated on it 17 times now and… many have failed (I’ll get to those), but not all.
First the original. I know. It’s busy and… pic.twitter.com/93luLe9osF
— Jess @ FireTeam 🔥 An agency on fire… (@HireFireTeam) February 1, 2024
🌟Today, we’re announcing 3 updates for responsive search ads (RSA) :
— AdsLiaison (@adsliaison) February 1, 2024