Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I though worth sharing:
- Cookies Will Finally Die In 2024: Here’s Why Advertisers Should Celebrate The Upgrade (AdExchanger)
- PPC Ad Copy Best Practices: Mastering the Art of Persuasion (PPC Live UK)
- Google Ads moves reports to new location in latest UI update (Search Engine Land)
- Google Ads Liaison Explains “Other” Search Terms Issue (Search Engine Journal)
- Meta rolls out new and updated tools to improve brand safety controls (Search Engine Land)
- Put Google AI to work with Search ads (Google Ads)
- Google Ads Launches Gemini-Powered Campaign Creation Tool (Search Engine Journal)
- Reddit Launches New Ad Tips Mini-Site for SMBs (Social Media Today)
- YouTube advertising: The ultimate guide (Search Engine Land)
- New Report Shows TikTok Usage Is Rising Among Teen Users, While Snapchat Remains a Key Connector (Social Media Today)
🌟 Some updates on the conversational experience in Google Ads:
The conversational experience uses generative AI and LLMs to help make campaign creation in Google Ads easier.
We’ve been piloting it with some agencies & SMBs for several months and are ready for the next phase. 1/4— AdsLiaison (@adsliaison) January 23, 2024
Trying to understand common GA4 reporting issues? In this video I walk through several common issues to try to help you troubleshoot! https://t.co/W1lEn06VTc
— Krista Seiden (@kristaseiden) January 26, 2024
🪞 Mirror, mirror, on the wall – which campaign type has the most click fraud of all?
I analyzed 1.66 billion ecommerce clicks to find out.
Bonus: By popular demand, I also have an SPN breakout in the final tweet🤘 pic.twitter.com/J1SnlrYDgp
— Mike Ryan (@mikeryanretail) January 26, 2024