Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Regulators Are Finally Catching Up With Big Tech (Wired)
- Google Ads support is at an ‘all-time low’ – we asked Google why (Search Engine Land)
- Meta To Remove More Detailed Targeting Options for Ad Campaigns (Social Media Today)
- Updates to detailed targeting (Meta Business Help Center)
- Google Ads for lead gen: 9 tips to scale low-spending campaigns (Search Engine Land)
- How To Optimize Paid Ads for Ecommerce with Long Sales Cycles (Blue Ox Digital)
- Three trends that will shape media strategy in 2024 (Digital Content Next)
- Microsoft Launches New Generative AI Ad Creation Tool (Social Media Today)
There’s a lot of commotion, confusion and fear about Google’s removal of 3P cookies + what that means for advertisers.
Much of this is unwarranted and ridiculous:
— Sam (@DigitalSamIAm) January 9, 2024
Here we go again >> detailed targeting changes coming in a few days that may or may not impact some of your accounts:
“Starting January 15, 2024, we’re removing or consolidating some detailed targeting options that relate to topics people may perceive as sensitive. If you have…
— Akvile DeFazio (@AkvileDeFazio) January 12, 2024
Competitor bidding in paid search: yea or nay?
It depends.
🛑 My initial answer is usually nay, because most advertisers aren’t ready to bid on competitor names.
1/7 #ppcchat
— Melissa L Mackey (@beyondthepaid) January 12, 2024