Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Google has started phasing out third-party cookies (Search Engine Land)
- How to revert to Merchant Center from MC Next (Kirk Williams)
- GroupM Teams With NBCU, Disney, Roku, YouTube in Bid to Bolster Streaming Ads (Variety)
- Building a winning Facebook and Instagram strategy for 2024 (Search Engine Land)
- What media tech execs are focused on in 2024 (Digital Content Next)
- Why Your Google Analytics 4 Data Doesn’t Match Up & What You Can Do About It (InFlow)
- Customize Meta Ad Creative by Placement (Jon Loomer)
- Google Implements First Stage in the Removal of Tracking Cookies (Social Media Today)
- EU’s Vestager to meet Big Tech CEOs in the US next week (Reuters)
- Tiktok’s Planning To Boost Its In-Stream Commerce Spend 10X in 2024 (Social Media Today)
- How to Prepare for a Changing Meta Ads Landscape (Social Media Examiner)
There’s nothing more frustrating than feeling like you constantly need to create new, unique content.
It took years before I finally embraced the idea that we need a full-lifecycle content strategy, not just an endless stream of content production.
That realization started… pic.twitter.com/1hlyPvMhzA
— Sam (@DigitalSamIAm) January 4, 2024
“My customers are not Temu customers”
Tell Temu that!
Here are median overlap rates per retail category.
Note that retail category is actually a search term attribute. Google maps search terms into their standard taxonomy. It’s an interesting proxy for audience & vertical. https://t.co/xOLzvjDAkc
— Mike Ryan (@mikeryanretail) January 4, 2024