Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- US ‘buy now, pay later’ splurges raise holiday debt hangover risk (Reuters)
- Building a better streaming experience with fewer ad breaks and more (Google – YouTube)
- Threads Moves to Next Stage of Testing for Its API (Social Media Today)
- As Antitrust Concerns Mount, Google’s Ad Business Is Nearing Its Ceiling (Ad Exchanger)
- Ritson’s top 10 marketing moments of 2023 (Marketing Week)
- Google Ads team facing major restructure amid automation boom (Search Engine Land)
- Google plans ad sales restructuring as automation booms – The Information (Reuters)
- Google Ads: Support is not being phased but ‘big’ AI improvements are underway (Search Engine Land)
- Google is evaluating additional PMax brand safety controls (Search Engine Land)
- Google confirms it is testing ad copy variation in live ads (Search Engine Land)
Alright, folks 🚨 THE 69U69 AWARDS. ARE. HERE. 🚨
A huge thank you to everyone who participated and donated, but it’s not over yet! This is just part 1, featuring the first 40 awards. The remaining 29 are coming tomorrow. That means more time to donate!
Let’s do this 👇
First,… pic.twitter.com/jGgqLH5xf9
— Cory Dobbin (@CoryDobbin) December 21, 2023
Explaining to a Googler why the Limited By Budget badge is “triggering”
Fair? pic.twitter.com/2xeFJLzbqw
— Mike Ryan (@mikeryanretail) December 21, 2023
My wife’s sister buys Oats Overnight.
She comes to visit us and brings them.
She makes them for us and tells us all about how much she loves them.
That night my wife gets this ad on IG stories.
Is that a “top of funnel” impression?
My wife has never been to the website,… pic.twitter.com/w3GGoh8vdv
— Taylor Holiday (@TaylorHoliday) December 21, 2023
Which Bid Strategy should I be using in Google Ads? 🪙
Each bid strategy gives the system a different set of instructions.
It’s important to know what you’re asking the system to do.
What are you asking Google to do? 🔍
Below, I’ll explain what the mandate of each bid…
— Menachem Ani (@MenachemAni) December 20, 2023