Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Social Media Trends 2024 (Hootsuite)
- Top 50 Most Influential PPCers (Marketing O’Clock)
- Why Every Brand Needs A Customer Forecast In 2024 (No Best Practices)
- Meta launches Threads app in EU following tussle over bloc’s regulations (Market Watch)
- The key trends in marketing production for 2024 (Marketing Week)
- Thanks, Google: We’re still seeing major brands funding toxic sites weeks after Adalytics’ exposé (Check My Ads)
- YouTube will have fewer ad breaks on TV — but the ads are getting longer (The Verge)
- Key Levers To Steer AI in Performance Max And Boost Results (Search Engine Journal)
- Retail 2024: What’s Hot? (Street Fight)
- Google Reveals Next Step Toward Removal of Tracking Cookies (Social Media Today)
- Reminder – Google is updating ad-serving requirements in the UK and Europe (Search Engine Land)
- YouTube Announces Third-Party Verification Partnerships for Shorts Ad Placements (Social Media Today)
- Google Ads rolls out extra help for business operation verification (Search Engine Land)
- Google on maximizing PMax results and preparing for SGE (Search Engine Land)
I know this has been beat to death #ppcchat but I hate how Google can overspend your budget by 2x. We have campaigns that have spent 2x the daily budget every day for the last 7 days. It makes it hard to pace appropriately.
— Melissa L Mackey (@beyondthepaid) December 13, 2023
Big week for taking on Big Tech’s monopoly power. pic.twitter.com/uuoLoQWV2u
— Accountable Tech (@accountabletech) December 14, 2023
Google Is Now Putting Headlines In Ad Copy Description Text.
Without Telling Anyone.
So I Guess Nothing Matters Anymore? pic.twitter.com/Nkl61SdlU9
— Anthony Higman (@AnthonyHigman) December 15, 2023