Because we all know how easy it is to miss a great PPC post or thread in any given week. Here are the ones I saw that I thought worth sharing:
- Google Merchant Center Next To Support Rules & Supplemental Feeds Early Next Year (SEO Roundtable)
- Sneak Preview: Holiday Season 2023 Retail Sales (Street Fight Magazine)
- Reddit Adds Elements to Its Reply Stream Ad Placements (Social Media Today)
- Google’s 2023 releases: A B2B marketer’s review (Search Engine Land)
- Meta Faces $600 Million Fine in Europe Over Possible Violations of Evolving Data Protection Laws (Social Media Today)
- Average Engagement Rates for 13 Industries (Hootsuite)
- Threads Rolls Out Topic Tags to All Users Globally (Social Media Today)
- Top 10 tools for PPC agencies (Search Engine Land)
- Just In: Google To Support Programmatic Bidding For Limited Ads (Search Engine Journal)
- Future-Proofing Your Meta Ads Retargeting Strategies (Customers.ai)
- Ideas to Make Your Digital Advertising Reporting More Robust (Clix Marketing)
I missed this when it was originally tweeted by Ginny Marvin (US Thanksgiving week):
Now that automatically-created assets (ACA) for responsive search ads have rolled out in 8 languages, I wanted to answer some FAQs we’ve heard….
— AdsLiaison (@adsliaison) November 20, 2023
After a slow start to 2023, PMax adoption picked up due to:
• safer off-season migration window
• fave features like brand exclusion
• end of legacy SSC costsAdoption now sits around 82%
The topline trend of automation adoption is averaging +2.12% M/M since March https://t.co/Bs1Adz8dKB pic.twitter.com/TOTygHYS1m
— Mike Ryan (@mikeryanretail) December 5, 2023
The optimist in me says that Google is only allowing the temporary ability to opt out of SPN from PMAX until March b/c it may be when they plan to roll out bigger changes:
Here’s from a conversation with Bard https://t.co/ylClAgjvjn
— Greg (@PPCGreg) December 8, 2023
More on the new “Identity Verified” badge that is showing in Google ads.
We are seeing these appear more and more today across verticals.
The messed up part? They aren’t appearing for ALL verified advertisers! It looks like half of advertisers who are verified DONT have this… pic.twitter.com/LiUtXr3VVc
— Anthony Higman (@AnthonyHigman) December 7, 2023