Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- LinkedIn rolls out performance measurement and Document Ads enhancements (Search Engine Land)
- Using auction insights for better PPC competitor analysis (Search Engine Land)
- Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities (Digiday)
- Researchers Extend GPT-4 With New Prompting Method (Search Engine Journal)
- Google Ads boss Jerry Dischler steps down (Search Engine Land)
- Threads Expands Keyword Search to All Regions (Social Media Today)
- Analysts predict more brands will flee X after Musk tirade (Reuters)
- Meta to Launch Threads in the EU Next Month (Social Media Today)
- Firefox URL Tracking Removal – Is This A Trend To Watch? (Search Engine Journal)
- US judge blocks Montana from banning TikTok use in state (Reuters)
- Advertisers Say They Do Not Plan to Return to X After Musk’s Comments (The New York Times)
- Facebook Ads Benchmarks for 2024: NEW Data + Insights for Your Industry (Wordstream)
- Google Merchant Center is removing 4 attribution models from conversion tracking (Search Engine Land)
- Read Linda Yaccarino’s message to X employees about Elon Musk’s controversial DealBook interview (CNBC)
I had an interesting convo with a Google rep today and would love your POV.
Here is the gist:
My understanding: PMax campaigns are supposed to replace lower funnel individual channel campaigns (text ads, shopping, etc)
Therefore, if you’re going all in on PMax, you would…
— Alex (@heyitsalexP) November 30, 2023
We’re seeing some crazy CPCs even in B2B – earlier than we usually do around the holidays. Wonder if this is part of the reason why. #ppcchat https://t.co/uvelXHVOTy
— Melissa L Mackey (@beyondthepaid) November 28, 2023
Celebrating 20 years of covering the search industry (technically tomorrow – December 2nd) – 20 years, over 33,000 stories on SER, almost 10,000 on SEL and who knows how many on SEW – thank you all https://t.co/qs7eeBo7Rp pic.twitter.com/f1wgPsfbOx
— Barry Schwartz (@rustybrick) December 1, 2023