Because we all know how easy it is to miss a great PPC post, article or thread in any given week, here are the ones I saw that I thought worth sharing:
- Amazon tacks on new Buy With Prime features ahead of peak holiday shopping (Reuters)
- Microsoft Advertising partners with Baidu Global for new AI experiences in Baidu Global Keyboard (Microsoft Advertising)
- Google witness accidentally blurts out that Apple gets 36% cut of Safari deal (ArsTechnica)
- Amazon Inks Partnership With Facebook and Instagram (Marketplace Pulse)
- Google admits to paying Apple 36% of Safari revenue – after witness lets figure slip (Search Engine Land)
- Ad targeting for travel and credit card advertisers (Microsoft Advertising)
- Apple ‘quietly asked Amazon to block competitor ads on its product pages’ (Search Engine Land)
- Which Companies Spend the Most on Digital Advertising? [Study] (SEMrush)
- Google rolls out new AI features in SGE to boost product visibility and conversions (Search Engine Land)
- Google Analytics 4 rolls out new Admin experience (Search Engine Land)
- Meta Previews New Generative AI Tools Which Will Facilitate Video and Image Creation from Text Prompts (Social Media Today)
- Google testing new SGE ad format (Search Engine Land)
- Product Studio (Google Merchant Center)
- Amazon’s advertising accelerates, Bed Bath & Beyond’s comeback, and how Pinterest surpassed expectations (Insider Intelligence)
- TikTok Adds Metrics To Provide Further Insight Into How Ads Drive Conversion (Social Media Today)
1/x: New research 📊
What exactly happens when you change your ROAS target? Are some changes too big? How well does Google’s algorithm react
(yes this chart is complicated, chill, I’m gonna explain it all)
Keep reading: pic.twitter.com/ulkspjva8E
— Mike Ryan (@mikeryanretail) November 15, 2023
I’m seeing MASSIVE data lag in FB Ads Manager right now.
2 things:
1. This morning, I checked yesterday’s performance and it was bad. I just checked it again and now yesterday’s numbers are MUCH BETTER.
2. Looking at same day Ads Manager data is usually not a good idea, but…
— Barry Hott ☄️ (@binghott) November 17, 2023
TikTok Shops is sadly not ready for primetime despite their marketing push to make it happen.
We’ve got multiple brands that have had applications frozen, one for the last 3 months. These are brands spending six-figures on TikTok and seven figures on Meta in some instances.…
— David Herrmann (@herrmanndigital) November 17, 2023