Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I though worth sharing:
- Meta ad revenue fuels blowout Q3, $11.6 billion in profits (Search Engine Land)
- TikTok Provides New Insights To Help Drive Halloween-Themed Promotions (Social Media Today)
- Inside Google’s Plan to Stop Apple From Getting Serious About Search (The New York Times)
- Unlock new relevant traffic on Performance Max with search themes (Google Ads)
- Google’s on Trial. No Looking. (Slate)
- Inside Google’s Plan to Stop Apple From Getting Serious About Search (The New York Times)
- Report: Google Local Service Ads Showing Ads More Evenly (Search Engine Roundtable)
- 20 most profitable Google queries revealed during antitrust trial (Search Engine Land)
- Pew Research: Brands Not Targeting Gen X Are ‘Leaving Major Revenue On The Table.’ (Inside Radio)
- Google Introduces AR Beauty Ads, Promote Products With Virtual Try-On (Search Engine Journal)
- New Report Shows More Users Are Spending Money on TikTok (Social Media Today)
- Remarketing Vs. Retargeting: Are They The Same Thing? (Search Engine Journal)
- Google Adds New Display Options To Help Retailers Maximize Their Holiday Sales Push (Social Media Today)
- Google rolls out generative AI tools for product images in the U.S. (Search Engine Land)
- Key Updates From Alphabet’s Q3 Earnings Call For Marketers (Search Engine Journal)
- Ex-Google Search head worried his team was ‘too involved with ads’ (Search Engine Land)
- TikTok Announces New Integration With Salesforce Marketing Cloud (Social Media Today)
📣 Search themes for PMax are rolling out in beta today. Search themes are a new, optional signal you can use to inform the AI about your business to expand relevant reach across all channels, including Search. 1/5
— AdsLiaison (@adsliaison) October 26, 2023
So Just When I Think Google Does Something With Good With A New Feature, They Have To Immediately Let Me Down By Being Grimy AF!!!
After You Text A Business In LSA They Show Your Competitors And Say “Quickly Message Other” Just So They Can F**KING Charge Everyone! WTF?
You… pic.twitter.com/T7ajgqxVTK
— Anthony Higman (@AnthonyHigman) October 23, 2023
Even though we have an order making exhibits available to press in #USvGoogle, there remain tiny attempts to keep innocuous data like market share % sealed. Market share is an indicia of market power, judge told Google & states after @Google objected to figures being read out. https://t.co/5b2ezfTI3h
— Khushita Vasant (@KhushitaVasant) October 26, 2023
Very hidden you can segment your Demand Gen Audiences into all audience segments you have selected – Room for optimization!
It allows you to see which audience segments achieved better performance and which audiences segment generated (no) traffic#ppcchat #ppc #googleads pic.twitter.com/DxCiQwpedf
— Thomas Eccel 🌀 (@ThomasEccel) November 3, 2023