Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Times are Changing: Meta’s AI-Powered Features Bring In New Era for Advertising Tech (Street Fight Magazine)
- Generative AI features for ads coming to all advertisers (Meta)
- Google Demand Gen campaigns: Migration and best practices (Search Engine Land)
- Google Places ‘Shop All Deals’ Banner In The Search Results (Search Engine Roundtable)
- YouTube tests disabling videos for people using ad blockers (The Verge)
- Google Ads Reps: Friend, Foe, or Some Third Nebulous Entity? (Optmyzr)
- When to use Target vs. Max CPA & ROAS Bidding Strategies for Google Ads (Adalysis)
- Snapchat Shares New Insight Into Its Unique Audience Reach (Social Media Today)
- Google Ads rolls out stricter requirements for new certifications (Search Engine Land)
- YouTube Announces New AI Tools to Help Advertisers Reach Audiences (Search Engine Journal)
- Microsoft Target CPA and Maximize Conversions move to general availability (Search Engine Land)
- Hidden Gems in PPC: 10 Underutilized Levers Across Google and Microsoft Ads (Search Engine Land)
- Google Ads Location Targeting: 5 Big Mistakes to Avoid (Wordstream)
- YouTube adds Spotlight Moments, an AI-powered ad tool (Search Engine Land)
- Threads Posts Could Be Shown to Facebook and Instagram Connections (Social Media Today)
- ‘Bad news for marketers’: Consumer confidence falls across the board as UK economy stalls (Marketing Week)
- Musk considers removing X platform from Europe over EU law – Insider (Reuters)
First-party data is increasingly important for marketers to optimize & measure campaign performance, but incorporating it can be cumbersome.
Today, we’re launching Google Ads Data Manager to help businesses manage & use their 1P data, regardless of where it’s stored. 1/3
— AdsLiaison (@adsliaison) October 11, 2023
Recently I experimented with a new personal injury funnel. The objective was to lower client acquisition costs for a law firm client.
Here is an explanation as to why that was necessary and what worked 🧵 https://t.co/4wVoC001Di
— Derek Mollins (@ppcClickShark) October 17, 2023