Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- General Google Ads Complaint Form (Google Ads)
- Nearly a year after Elon Musk’s acquisition, X’s revenue has been decimated almost 60%: report (Marketing Brew)
- 7 Ways to Stop Google Ads From Wasting Your PPC Budget (Optmyzr)
- Advertisers will spend $84 billion on ad fraud this year: report (Marketing Brew)
- X is Looking To Launch New Tiered Premium Pricing Packages (Social Media Today)
- US accuses Google of illegal methods to push up ad prices (Reuters)
- Will X Stop Allowing Community Notes on Ads? (Social Media Today)
- Elon Musk’s X is a black hole of value (Reuters)
- iOS17 Updates Will Create A Data Deprecation Ripple Effect for Marketers – Are You Ready? (Merkle)
- Meta Publishes New Guide to its AI-Driven Advantage+ Ad Campaigns (Social Media Today)
- Google Ads, Search and Chrome bosses plotted to boost ad revenue in emails (Search Engine Land)
- TikTok’s Experimenting With an Ad-Free Subscription Offering (Social Media Today)
- The Hagakure method for Google Ads management (Search Engine Land)
- How search ads are ranked and priced on Google – A briefing paper presented to the Competition and Markets Authority [PDF] (Exhibit from Google antitrust trial)
- Tuning for Smarties [PDF] (Exhibit from Google antitrust trial)
- Adventures in Pricing [PDF] (Exhibit from Google antitrust trial)
Whoa!!! German Cartel Office just published its Google decision. It’s HUGE as it’s modern antimonopoly enforcement limiting abuse of power over user’s data privacy rights. Like their 2019 Facebook decision dragged out under appeal. Unlike it because it has Google commitments. /1 pic.twitter.com/kGsgJFu9oV
— Jason Kint (@jason_kint) October 5, 2023
Today marks the 1001 days (2 years and 9 months) of my collecting #GA4 data in #BigQuery. Here are the 12 lessons learned…
1) Since BigQuery data tables contain raw unaggregated data, you have to calculate each field manually (it could be a dimension or metric) that is not… pic.twitter.com/bueCdCREXd
— Himanshu Sharma (@analyticsnerd) October 5, 2023