Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the things I saw that I thought worth sharing:
- Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns (Search Engine Land)
- Google Allegedly Adjusts Ad Auctions To Meet Revenue Goals (Search Engine Journal)
- Google quietly increases ad prices to meet targets, claims exec (Search Engine Land)
- 8 new and updated Pinterest products for advertisers (Search Engine Land)
- TikTok Implements Self-Attributing Networks (SAN) to Improve Ad Performance Tracking (Social Media Today)
- Microsoft Advertising Unveils Video And CTV Ads At DMEXCO (Search Engine Journal)
- Microsoft Advertising launches new video ad product (Search Engine Land)
- Reddit Publishes New Guide to Key Ads Best Practices (Social Media Today)
- Are you being manipulated by Google Ads? (Search Engine Land)
- Gen X Marketing – Brands are missing out on TikTok’s fastest growing generation (Ad Age)
- Bing Webmaster Tools Performance Report Update Gets New Data But Bing Chat Data Hidden (SEO Roundtable)
- Amazon Prime Video will start showing ads early next year (Tech Crunch)
- TikTok testing displaying links to Google search results (Search Engine Land)
Day 5 at USA vs Google was a biggie.
Main event was Google VP of Ads so will start there. Google pretends there are firewalls around its dominant services. Incredibly damning thread of leadership across Chrome, Android, Search and Ads trying to meet wall street expectations. /1 pic.twitter.com/vlT3luHfj5— Jason Kint (@jason_kint) September 19, 2023