Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Drought affecting Panama Canal threatens 40% of world’s cargo ship traffic (CBS News)
- X Offers Businesses $250 in Ad Credits to Win Back SMBs (Social Media Today)
- Big Tech’s to-do list under new EU content rules (Politico)
- 5 things ecommerce advertisers can do with first-party data (Search Engine Land)
- TikTok Pushes Retailers to Adopt Native Shopping Elements (Social Media Today)
- Meta Adds Branded Content Campaign Oversight to Ads Library (Social Media Today)
- Gen Z Favors Social Media Over TV for CPG Purchases And Accepts Personalized Ads More Than Other Groups (AdAge)
- 2024 global ad spend will surpass $1 trillion: report (Marketing Brew)
- X plans to collect users’ biometric data, along with education and job history (Tech Crunch)
- The Google Learning Phase: Be Patient & Results Will Come (JumpFly)
- 11 Real Social Media Trends for 2023: What Insiders Won’t Tell You (Marketing Insider Group)
- TikTok Shares New Guide to Ad Campaign Fundamentals (Social Media Today)
FYI, we’re facing a situation where the advertiser’s titles are being automatically prepended with 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿’𝘀 𝗯𝗿𝗮𝗻𝗱 𝗻𝗮𝗺𝗲 🤯
This not only risks performance, but also reputational and potentially legal harm
Keep your eyes open! 👀 pic.twitter.com/77racrQ2XT
— Mike Ryan (@mikeryanretail) August 24, 2023
There’s been some confusion about brand safety controls & reporting supported in PMax.
So I want to share a rundown of important levers available to help you control the types of content your PMax ads can appear next to in Search, Shopping, Display & Video inventory.First up …
— AdsLiaison (@adsliaison) August 18, 2023