Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Google On Trial: Antitrust Allegations Advance (Search Engine Journal)
- Yaccarino Touts X’s Progress in the First Nine Months of Elon Musk’s Ownership (Social Media Today)
- The Complete Guide To Google Ads Lead Forms Assets (Search Engine Journal)
- Facing lawsuit from Musk, nonprofit head says he won’t stop exposing Twitter’s problems (CNBC)
- LinkedIn Ads Conversions: Understanding this Metric for Deeper Reporting and Insights (AJ Wilcox)
- 5-Minute Whiteboard: Why You Can’t Just Crank Up Marketing to Get More Sales (SparkToro)
- Airbnb CEO: Our brand strength allows us to keep marketing spend as a percentage of revenue consistent (Marketing Week)
- What are LinkedIn document ads? (B2Linked)
- Setting Up a Feed Only PMax Campaign – Step-By-Step Walkthrough (Zato Marketing)
- $5 billion Google lawsuit over ‘Incognito mode’ tracking moves a step closer to trial (The Verge)
- Senator warns Google over AI use in hospitals (The Hill)
- TikTok’s algorithm will be optional in Europe (The Verge)
- How Does Walmart’s New Predictive Targeting Help Brands Reach Buyers? (Tinuiti)
- LGBTQ+ Search Trends Report: A Community in Flux | 2023 (Travis Tallent)
- Google Ads API Version 14.1 Now Available (SEO Roundtable)
- Google Local Service Ads Photo Guidelines Now Faster Reviews & More Creative (SEO Roundtable)
- Multiply your holiday performance with new ads and insights features (Google Ads)
- TikTok Launches New Push to Boost In-App Shopping Activity in the UK (Social Media Today)
- Social Media Deep Dive: What and When to Post on Instagram, Twitter, and Facebook (SEMRush)
- Blast Off Into the Future: MozCon 2023 Day One Recap (Moz)
- Unlocking the Future of Tomorrow: MozCon 2023 Day Two Recap (Moz)
So much is collected with Enhanced Measurement in GA4, but reporting on these events and dimensions around them is… tough.
I recommend using Explore to report on these events!https://t.co/Z7Q1A5bX10 #MozCon
— Brie E Anderson | GA4, GTM, GDS (@brie_e_anderson) August 7, 2023
How much data does PMax need to work? This Q comes up constantly and I’ve seen answers from 15 monthly conversions to 100. So I pulled together 14,000 data points to find out.#ppcchat pic.twitter.com/3zEyxTAEhx
— Mike Ryan (@mikeryanretail) August 8, 2023