Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Threads user count falls to new lows, highlighting retention challenges (CNN Business)
- Google Search Generative Experience AI-Generated Answers Gain Videos (Search Engine Roundtable)
- Reddit Shares New Insights Into How Redditors Are Researching Back-to-School Purchases (Social Media Today)
- TikTok is building a data-sharing solution called ‘PrivacyGo’ as it looks to grab ad dollars (Business Insider)
- Google Analytics launches new Audience report (Search Engine Land)
- Is It Time to Move On From Twitter/X? (Social Media Today)
- Amazon’s ad services revenue rises 22%, bringing in more than $10 billion in Q2 (Search Engine Land)
- X Continues to Update Its Ad Formats to Make Them Appear More Native In-Stream (Social Media Today)
- The AI rules that US policymakers are considering, explained (Vox)
- Holiday Shopping Insights: Connect early with deliberate shoppers (Think with Google)
- [GA4] About conversion counting method (Google Analytics)
- Shopify forecasts solid revenue growth on higher prices, more signups (Reuters)
- TikTok’s Testing New Privacy-Protective Ad Targeting Tools (Social Media Today)
ALERT!!! 🚨
New report rolling out to. a GA4 property near you 👉 User Attribute > Audiences
This report helps you understand how different audiences are interacting with your site.
Adding a secondary dimension can even help you determine how different audiences interact with… pic.twitter.com/pyxgOYPwYH
— Brie E Anderson | GA4, GTM, GDS (@brie_e_anderson) August 1, 2023