Because we all know how easy it is to miss a great PPC posts or thread in any given week, here are the ones I saw that I thought worth sharing:
- Pinterest Adds Mobile Deeplinking to Drive More Purchase Activity (Social Media Today)
- Schools Sue Social-Media Platforms Over Alleged Harms to Students (The Wall Street Journal)
- Elon Musk Kills Twitter’s Bird – A Timeline of the Social Media App from Twttr to ‘X’ (The Wall Street Journal)
- Can Elon Musk really use that X logo for Twitter? (The Verge)
- Scoop: Inside Musk’s plan for an “everything app” to replace Twitter (Axios)
- Boost your Search and Display results in Performance Max campaigns (Google Ads)
- Google Display Ads and Dynamic Search Ads upgrades rolled out in PMax (Search Engine Land)
- Google Shakes Up Top Finance Role as It Posts Accelerating Growth (The Wall Street Journal)
- Alphabet revenue beats forecasts on robust digital ad performance (The Financial Times)
- Senate panel advances bills to childproof the internet (The Verge)
- X Offers 50% Discounts on Ad Packages as it Seeks to Reignite Advertiser Interest (Social Media Today)
- Snap shares plunge more than 17% on weak forecast (CNBC)
- Meta Posts Strong Q2 Results as Facebook Crosses 3B Monthly Active Users (Social Media Today)
- CPRA Enforcement Delayed (Optiv)
- The little search engine that couldn’t (The Verge)
- How Roku is shifting its advertising strategy to cater to digitally-native brands (Modern Retail)
- 3 Simple PPC Optimizations You May Have Overlooked (Group Twenty Seven)
- Over just a few months, ChatGPT went from correctly answering a simple math problem 98% of the time to just 2%, study finds (Yahoo Finance)
- Meta plans retention ‘hooks’ for Threads as more than half of users leave app (Reuters)
- No More Mr. Nice Guy: Bob Iger May Just Want to Sell Disney and Be Done (The Wrap)
- Ad spend up across Google, Meta, Amazon, Walmart in Q2 (Search Engine Land)
Performance Max continues to grow! Google will encourage (not require) advertisers to upgrade their Dynamic Search and Display campaigns to PMax.
Key facts and some thoughts below 👇 pic.twitter.com/E96r1POrYV
— Mike Ryan (@mikeryanretail) July 25, 2023
To understand Musk’s renewed obsession with X and focus on financial services, you REALLY need to understand the X/Confinity merger that became PayPal.
And, particularly, the Peter Thiel-led coup that kicked Musk out as CEO/Chief Strategist.
Here’s how that happened. 1/🧵
— John Bull (@garius) July 25, 2023