Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw and thought worth sharing:
- How a UPS strike could disrupt deliveries and roil the package delivery business (NPR)
- Amazon Prime Day 2023: Record-Breaking Ad Spending Boosts Sales by 486% (Skai)
- What Are Page Feeds in Performance Max Campaigns? (Zato Marketing)
- Threads Usage Drops By Half From Initial Surge (Similar Web)
- Exclusive: Microsoft hit with EU antitrust complaint by German rival (Reuters)
- The shady world of Brave selling copyrighted data for AI training (Stackdiary)
- Kroger’s new self-service ad platform: What you need to know (Search Engine Land)
- Google explores AI tools for journalists, in talks with publishers (Reuters)
- Microsoft’s Performance Max is now in open beta (Search Engine Land)
- Reddit Publishes New Guide to Back-to-School Marketing in the App (Social Media Today)
- The Traffic Source Challenge in GA4 (Charles Farina)
- Google starts the GA rollout of its Privacy Sandbox APIs to all Chrome users (TechCrunch)
- Visual Search now live in Bing Chat (Search Engine Land)
- Looker Studio reporting: 6 do’s and don’ts for search marketers (Search Engine Land)
NEW! TikTok launches ads transparency library
The searchable ads database shows:
– ad creative
– dates ad ran
– ad targeting used
– # of people served the adBut for now only data on ads running in Europe is available
Access TikTok Ad Library: https://t.co/7C2Kvvy4AT pic.twitter.com/jeDXixCaO2
— Matt Navarra (@MattNavarra) July 20, 2023