Because we all know how easy it is to miss a great PPC post or thread (especially with Twitter imploding in real time!) here are the ones I saw over the past 2 weeks that I thought worth sharing:
- Meta’s Threads app is a privacy nightmare that won’t launch in EU yet (TechCrunch)
- 10 things we hate about Google Analytics 4 (Search Engine Land)
- How Excited Are Prime Members for Prime Day 2023? (Tinuiti)
- Is Meta’s Twitter Alternative a Privacy Nightmare? (PC Magazine)
- Twitter quietly backtracks on requiring users to log in to see tweets (Engadget)
- Meta Publishes Holiday Planning Guide to Assist with Your Season Campaigns (Social Media Today)
- How to get the most out of PPC for your SaaS brand (Search Engine Land)
- Congressional Report Finds Meta and Tax Prep Companies “Recklessly” Shared Taxpayers’ Data (The Markup)
- Threads FAQ: Everything marketers need to know (Threads)
- The biggest rebrands and refreshes of 2023 so far (Marketing Dive)
- Meta Updates it Ad Policies for Cannabis-Related Products (Social Media Today)
- Instagram Tests Automatically Added Product Tags in Brand Story Posts (Social Media Today)
- The Next Frontier in Retail Media Is Audiences (Adweek)
Show me an evergreen Facebook ad that has run successfully at scale for months or years, and I’ll show you a CS team that addresses comments on ads.
Too many brands are ignoring comments on ads and blaming declining performance on creative fatigue or poor media buying.
— Collin Slattery (@CJSlattery) July 5, 2023
Performance Max is better today than it’s ever been. 💥
We’ve managed tons of campaigns, and here’s everything we learned about:
• Setting it up
• Optimizing it
• eCommerce vs. Lead-GenIt’s gonna be a long one, so let’s get started! 🧵#PerformanceMax #GoogleAds #PPCChat pic.twitter.com/GfiAov5NWC
— Menachem Ani (@MenachemAni) July 5, 2023
Facebook PR had a masterpiece last week – thx to court decision on July 4th and PR mob to its new app launch (a ripoff of Twitter no matter what their friendlies say). Over weekend, I read arguably the most important court decision in Facebook’s history so you don’t have to. 1/9 pic.twitter.com/8lFVdBHbrA
— Jason Kint (@jason_kint) July 10, 2023
Building a tribe is one of the single most important things I recommend doing in advertising. See this screenshot. This is for a product that was never even in the top 4 best sellers for a client of mine.
But, that changed. Here’s the funny part… when I launched the ad it… pic.twitter.com/ijySoUayEJ
— David Herrmann (@herrmanndigital) July 10, 2023