Because we all know how easy it is to miss a great PPC or PPC impacting post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Hope, fear, and AI (The Verge)
- What Is Marketing Efficiency Ratio? [And Why It’s Gaining Traction in 2023] (Tinuiti)
- YouTube Provides Insights Into Key Consumption Trends (Social Media Today)
- Google Analytics 4 Rolls Out New Conversion Attribution Settings (Search Engine Journal)
- LinkedIn Launches Live Test of Generative AI Posts (Social Media Today)
- Transparency and brand safety on Google Video Partners (Google Ads)
- Did Google mislead advertisers about TrueView skippable in-stream ads for the past three years? (Adalytics)
- Google Violated Its Standards in Ad Deals, Research Finds (Wall Street Journal – behind paywall)
- Advertising industry seeks refunds over YouTube skippable ads (The Financial Times)
- UPS Teamsters say nationwide strike is ‘imminent’ if Friday deadline not met (The Hill)
- Linda Yaccarino’s vision for Twitter 2.0 emerges (The Financial Times)
- Bing adds new AI-powered shopping tools (Search Engine Land)
- New brand settings in Search and Performance Max campaigns (Google Ads)
- Google’s Video Ads Face Fresh Doubts About Inventory After Scathing Study (Ad Age)
- Google Ads Showing Larger Images Again (Search Engine Roundtable)
- The ad industry is going all-in on AI (Vox)
- GA4 for B2B: How to track events and conversions (Search Engine Land)
- Optimizing your Google Ads account: 10 advanced strategies (Search Engine Land)
- Marketers, what you need to know about iOS 17, LTP, and privacy trends (Peter Jakus)
We’ve had lots of questions & heard some misconceptions about value-based bidding (VBB) recently.
This week, I’ll be sharing info & resources about VBB & answering any questions you’ve got at the end of the week.
Let’s get started…
— AdsLiaison (@adsliaison) June 26, 2023
It’s day 2 of answering questions about value-based bidding.
Today, I’m going to address some questions about setting values & optimizing for your goals when using VBB.
Let’s go …https://t.co/1urQqwtUm3
— AdsLiaison (@adsliaison) June 27, 2023
I have run A TON of Google Ads over the last 14 years. And I get outreach from smaller brands all the time. Many of them aren’t ready to work with an agency, and I tell them that. So how do you get agency ready?
For Google, there are a few absolute musts. (Also good to check for…
— Collin Slattery (@CJSlattery) June 27, 2023
Here’s the story. I have access to 2,979 PMax ecommerce campaigns. It’s probably not the biggest single sample of the market. GroupM or whoever prob has more.
But GroupM is not going to drill the data and share what they found with you. I will.
(1/n)#ppcchat pic.twitter.com/02k3tmSUFX— Mike Ryan (@mikeryanretail) June 29, 2023
We’re rolling out 2 new brand controls in Search and in PMax.
As previously announced, one lets you target only branded queries & the other lets you exclude branded queries.
Here’s how they work:
— AdsLiaison (@adsliaison) June 29, 2023