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PPCChat

The Official Home of the Twitter Chat

Chat Recap – GA4 – The End of an Era – June 27, 2023

This week’s chat was hosted by Julie Friedman Bacchini and the topic was “GA4 – The End of an Era.” With the imminent sunsetting of Universal Analytics upon us, it seemed like the most timely of topics (at least until the YouTube stories broke…)

Questions

Q1: Are all of the sites you work with using GA4? If so, for how long? And if not, why not?

Q2: How comfortable are you working in GA4?

Q3: What are your biggest challenges working in GA4?

Q4: What is missing in GA4 that you regularly used in Universal Analytics?

Q5: Are you actively investigating and/or testing other analytics solutions? If so, which ones and what are your thoughts on them?

Q6: What have been the most helpful resources you’ve found for setting up and using GA4?

Recaps

Read the full chat recap here.

Listen to the podcast recap here.

Audio Chat

The audio chat took place on June 29th at 12:00 PM EST on Twitter Spaces. Access the recording here.

Filed Under: Analytics, Chat Recaps

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Follow #ppcchat On Twitter

AnthonyHigman avatar Anthony Higman @AnthonyHigman ·
9h 2107869973595271226

Google Ads Is Now Pushing SMS For Leads In Our Accounts. Also There Is Now "SMS Messages" Via Google Messages As An Option! I Had Not Seen This Previously.

Also Called This One! LOL

#PPCchat Is Anyone Else Seeing This In Their Accounts?

Image for the Tweet beginning: Google Ads Is Now Pushing Twitter feed image.
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JumpFly avatar JumpFly @JumpFly ·
13h 2107816634476081553

Dwell time isn’t a confirmed Google ranking factor, but it can reveal how well your pages serve searchers.

Learn how to improve it.

#SEOChat #PPCChat

ttps://www.jumpfly.com/blog/the-seo-value-of-dwell-time-creating-content-that-keeps-visitors-on-your-site/

Reply on Twitter 2107816634476081553 Retweet on Twitter 2107816634476081553 0 Like on Twitter 2107816634476081553 0 Twitter 2107816634476081553
hamiddppasha avatar Hamid Pasha @hamiddppasha ·
6 Oct 2107616128667443611

I think this is the first time that I noticed sponsored ads in Google AI Overviews in Canada.

The surprising thing is that the ad is from a Search Campaign that does not have any broad match type keyword or AI Max settings enabled.

#ppc #ppcchat #googleads

Image for the Tweet beginning: I think this is the Twitter feed image.
Reply on Twitter 2107616128667443611 Retweet on Twitter 2107616128667443611 0 Like on Twitter 2107616128667443611 0 Twitter 2107616128667443611
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