Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- How to use TikTok for SEO keyword research (Wix)
- Google Ad business faces breakup after being charged with EU antitrust violations (Search Engine Land)
- LinkedIn Shares Tips on How to Make Your LinkedIn Ads and Posts Stand Out (Social Media Today)
- Marketer Trade Group Report Shows Ad Spending ‘Rife With Waste’ (Wall Street Journal)
- Whose Job Is It to Explain Why Consumers Should Consent to Share Data? (Streetfight Magazine)
- Amazon will hold Prime Day 2023 on July 11-12, adding invite-only deals and ‘Buy with Prime’ sites (Geekwire)
- Most consumers less loyal to brands as cost of living crisis increases bargain hunting (Marketing Week)
- American Companies Held Hostage by the Whims of TikTok (Wall Street Journal)
- What B2B Marketers Need to Know from LinkedIn’s New Benchmark Report (Top Rank Marketing)
- How iOS17 will mess with your attribution (Siobhan Solberg)
- Some Interesting Updates from Google Shopping Engineers (Zato Marketing)
- Microsoft rolls out predictive targeting to all advertisers (Search Engine Land)
- Get a clue, says panel about buzzy AI tech: it’s being “deployed as surveillance” (Tech Crunch)
- New EU laws pose a test for Twitter and other U.S. platforms (Axios)
- Which Amazon ad types snag the most marketing dollars worldwide? (eMarketer Insider)