Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- How to enable the broad match keywords campaign setting (Google Ads)
- ICSC: 85% of Gen Z says social media impacts purchase decisions (Retail Dive)
- Reddit Launches New Keyword Targeting and Product Ad Options (Social Media Today)
- 11 Tips To Get The Best Out Of Performance Max Campaigns (Search Engine Journal)
- A Google Ads script to use GPT to summarize G Account performance (Fred Vallaeys)
- Regret Aversion (Katelyn Bourgoin)
- A Roadmap to Implement Smart Bidding and Broad Match for Lead Generation PPC (PPC Live UK)
- The AI feedback loop: Researchers warn of ‘model collapse’ as AI trains on AI-generated content (Venture Beat)
- Google Claims Its AI Can Guess How a Shirt Will Fit on Every Body Type (Gizmodo)
- Google Merchant Center Tests New Checkout Button (SEO Roundtable)
- Google trials new CTA that takes customers directly to your website (Search Engine Land)
- New ways for UK licensed healthcare professionals to reach viewers on YouTube (YouTube)
- Meta Implements New Updates for EU Advertisers, In Line with Evolving Requirements (Social Media Today)
- Amazon Tests AI To Summarize Product Reviews (Media Post)
- Feeding the Google Ads robot: the future of ad management (Discosloth)
- Google’s AI search hands-on: It’s still not clear why this exists (Mashable)
- Major Looker Studio GA4 connector update adds 170 new fields (Search Engine Land)
- Video Ads Are Coming to All Your Uber Apps (Wall Street Journal)
I love what DTC folks do with FB Ads.
But I also don’t think any brand should depend on a single platform.
I wrote about using social assets in a “social only” PMax campaign.
Today, I want to make a case for when, how, & why to consider YouTube Ads 🧵 👇#PPCChat #YouTubeAds pic.twitter.com/ZwJqmCYRaA
— Menachem Ani (@MenachemAni) June 13, 2023