This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Preparing for the Shift in PPC – Tracking, Targeting & Attribution.” We had a very lively discussion! We only got to 4 questions, which is rare.
Q1: Which of the coming announced changes do you think will impact PPC most significantly (or at least your accounts):
- Diminishing role of keywords
- End of 3rd party cookies
- Google Analytics 4
- Apple’s URL stripping
- Something else
Q2: Which area do you think is going to least resemble what we have traditionally known it to be in next 18 months:
- Tracking (tagging)
Q3: How are you planning or preparing for the changes that are coming to search and ad platforms? Are you talking proactively with your clients/stakeholders?
Q4: What is your biggest concern(s) about tracking, targeting and/or attribution now and into 2024?
Read the full chat recap here.
Listen to the podcast recap here.
The audio chat takes place on Twitter Spaces on Thursday, June 15th @ 12:00 PM EST. This link will take you to a recording of the Space after the live session has concluded: