This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Preparing for the Shift in PPC – Tracking, Targeting & Attribution.” We had a very lively discussion! We only got to 4 questions, which is rare.
Questions
Q1: Which of the coming announced changes do you think will impact PPC most significantly (or at least your accounts):
- Diminishing role of keywords
- End of 3rd party cookies
- Google Analytics 4
- Apple’s URL stripping
- Something else
Q2: Which area do you think is going to least resemble what we have traditionally known it to be in next 18 months:
- Tracking (tagging)
- Targeting
- Attribution
Q3: How are you planning or preparing for the changes that are coming to search and ad platforms? Are you talking proactively with your clients/stakeholders?
Q4: What is your biggest concern(s) about tracking, targeting and/or attribution now and into 2024?
Recaps
Read the full chat recap here.
Listen to the podcast recap here.
Audio Chat
The audio chat takes place on Twitter Spaces on Thursday, June 15th @ 12:00 PM EST. This link will take you to a recording of the Space after the live session has concluded: