Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Americans Know About ChatGPT But Few Use It, Survey Finds (Search Engine Journal)
- A majority of Americans have heard of ChatGPT, but few have tried it themselves (Pew Research Center)
- OpenAI isn’t doing enough to make ChatGPT’s limitations clear (The Verge)
- The New American Dream: YouTube Creators chart their own path to success, one video at a time (YouTube Blog)
- Bing CEO: Google Bard Uses A Much Smaller Model Than Bing Chat (Search Engine Roundtable)
- How to Audit Your Google Analytics 4 (GA4) Account [Free Looker Studio Dashboard] (Kick Point)
- Thresholding applied in Google Analytics 4? Do this (Analytics Mania)
- Google Expands its Digital Marketing Coaching Program for SMBs (Social Media Today)
- Twitter Withdraws from EU Disinformation Code, Which Could Set it on a Collision Course with Regulators (Social Media Today)
- Microsoft Ads to launch UET Insights dashboard with new traffic data (Search Engine Land)
- TikTok Launches 2023 Holiday Marketing Playbook to Assist in Campaign Planning (Social Media Today)
- Twitter loses another trust and safety head (Axios)
- Meta’s Twitter Alternative App Gets its Own Icon as it Moves Closer to Launch (Social Media Today)
- Diversifying your B2B paid media portfolio: When does it make sense? (Search Engine Land)
- Pinterest Ads: 16 Best Practices for Creatives & Strategists (Tinuiti)