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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – May 12, 2023

Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:

  • Microsoft Advertising launches chat API to monetize AI chat (Search Engine Land)
  • Meta Outlines New AI Process to Facilitate Creation from a Broader Range of Inputs (Social Media Today)
  • What marketers can learn from Bud Light’s response to backlash (Marketing Brew)
  • Consumers Continue to Spend with Department Store Brands (Street Fight)
  • Amazon working on AI tools to generate videos, images for advertisers (Search Engine Land)
  • 6 ways to use ChatGPT for Amazon marketing (Search Engine Land)
  • Airbnb says ‘full funnel approach’ to marketing is driving ‘strong’ ROI (Marketing Week)
  • 7 Ways to Hold Off New & Emerging Competitors in Google Ads (Group Twenty Seven)
  • Supercharging Search with generative AI (Google)
  • The new Google Search Generative Experience: Here’s what it looks like (Search Engine Land)
  • Google I/O 2023: Making AI more helpful for everyone (Google)
  • Hidden Videos in Performance Max: 6 Things to Do with a Feature You Didn’t Know About (Martin Rottgerding)
  • Meta announces generative AI features for advertisers (Tech Crunch)

It’s not new info at this point that listicle landing pages can perform *really* well…

But there’s a mistake I see on a lot of them.

So here’s some advice:

Stop talking about the benefits & features of your product…

Start talking about the benefits TO the customer.

— Kanika (rhymes with Hanukkah) Misra (@kanika_misra) May 10, 2023

We raised the ROAS target from 85% to 100% two weeks ago. Time to check in.

As expected, this slight change helped direct Google’s algorithms toward higher-quality audiences, which converted at a higher rate and generated a 47% increase in ROAS. pic.twitter.com/KAG6juaZIN

— Patrick Gilbert (@PatrickJGilbert) May 8, 2023

Getting started with YouTube Ads? 📺
Trying to uncover why results aren’t better? 💯

Here’s what I’ve learned about running video campaigns.

SEVEN things about YouTube Ads that I wish I knew sooner:#PPCChat #GoogleAds #YouTubeAds pic.twitter.com/ynLE2MQIwo

— Menachem Ani (@MenachemAni) May 10, 2023

Early takeaways from Google’s new AI search updates, aka Project Magi

1. Most answers appear to NOT cite sources
2. LINKS to dig deeper appear below/offside
3. Emphasis on SHOPPING features
4. SEARCH ADS continue to appear
5. Like ChatGPT, you can “continue” conversations

🧵1/5 pic.twitter.com/oy8kf3y3O7

— Cyrus SEO (@CyrusShepard) May 10, 2023

Vidhya Srinivasan, who leads ads on Google properties, including Search, Maps & Shopping, announced updates at #GoogleIO.

Here she shares more on bringing generative AI capabilities to Search — check it out below ⬇️ https://t.co/GHOCfGJPcn

— AdsLiaison (@adsliaison) May 10, 2023

There was so much discussed at Google I/O. My notes:https://t.co/3GAPtaGYRa

Heading offline for the rest of the day to process. Wow.

— Dr. Marie Haynes🌱 (@Marie_Haynes) May 10, 2023

Filed Under: ICYMI, News

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marketingsoph Sophie Logan @marketingsoph ·
3 Apr

Hello incredibly dramatic & over the top Google Ads alert.

One low-performing keyword can HARM MY WHOLE ACCOUNT?

This is a ridiculous alert. What kind of language is that to describe having low CTR keywords in an account?

#GoogleAds #PPCChat #PPC

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chriskos Chris Kostecki @chriskos ·
3 Apr

Still looking for examples of Google Ads Led Forms opening on a Google hosted page that appears to be on the destination host domain.

#ppcchat

Chris Kostecki @chriskos

#ppcchat Does anyone us Lead Form Extensions & have seen the experience change recently? Looking for any documentation. Current experience hijacks the click with display url of domain/form instead of having it as a serp option INSTEAD of clicking to site.

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ppckirk Kirk Williams @ppckirk ·
3 Apr

#ppcchat gosh it's going to be quiet around here without @Ben__Kruger mixing things up. 😆

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