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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – May 5, 2023

Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:

  • New update to Meta Ads location targeting (Search Engine Land)
  • YouTube pitches Shorts at the NewFronts (Marketing Brew)
  • YouTube has a new interface, and not everyone is excited about it (Search Engine Land)
  • TikTok’s new ad product gives publishers 50% stake (Search Engine Land)
  • FTC plans to bar Meta from monetizing teens’ data after privacy lapses (The Washington Post)
  • YouTube Adds New Shorts Ad Placement Options to Facilitate More Promotional Opportunities (Social Media Today)
  • Connected TV Ad Measurement Tools That Link Data to Identity (Street Fight Magazine)
  • Snap unveils new ad offerings and stresses authenticity in its 2023 NewFronts presentation (Marketing Brew)
  • CMA launches initial review of artificial intelligence models (UK Government)
  • Meta’s ad business slapped with interim measures in France over suspected antitrust abuse (Tech Crunch)
  • Quora Ads now accepts the most common image sizes (Quora)
  • Lina Khan: We Must Regulate A.I. Here’s How. (The New York Times)

Performance Max is no longer new, and Performance Max strategies are becoming more sophisticated. One way of understanding this is to look at the complexity of PMax builds out there and how it’s developing over time.#ppcchat pic.twitter.com/cmzSV1Rhbi

— Mike Ryan (@mikeryanretail) May 4, 2023

Filed Under: ICYMI, News

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marketingsoph Sophie Logan @marketingsoph ·
3 Apr

Hello incredibly dramatic & over the top Google Ads alert.

One low-performing keyword can HARM MY WHOLE ACCOUNT?

This is a ridiculous alert. What kind of language is that to describe having low CTR keywords in an account?

#GoogleAds #PPCChat #PPC

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chriskos Chris Kostecki @chriskos ·
3 Apr

Still looking for examples of Google Ads Led Forms opening on a Google hosted page that appears to be on the destination host domain.

#ppcchat

Chris Kostecki @chriskos

#ppcchat Does anyone us Lead Form Extensions & have seen the experience change recently? Looking for any documentation. Current experience hijacks the click with display url of domain/form instead of having it as a serp option INSTEAD of clicking to site.

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ppckirk Kirk Williams @ppckirk ·
3 Apr

#ppcchat gosh it's going to be quiet around here without @Ben__Kruger mixing things up. 😆

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