Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- New update to Meta Ads location targeting (Search Engine Land)
- YouTube pitches Shorts at the NewFronts (Marketing Brew)
- YouTube has a new interface, and not everyone is excited about it (Search Engine Land)
- TikTok’s new ad product gives publishers 50% stake (Search Engine Land)
- FTC plans to bar Meta from monetizing teens’ data after privacy lapses (The Washington Post)
- YouTube Adds New Shorts Ad Placement Options to Facilitate More Promotional Opportunities (Social Media Today)
- Connected TV Ad Measurement Tools That Link Data to Identity (Street Fight Magazine)
- Snap unveils new ad offerings and stresses authenticity in its 2023 NewFronts presentation (Marketing Brew)
- CMA launches initial review of artificial intelligence models (UK Government)
- Meta’s ad business slapped with interim measures in France over suspected antitrust abuse (Tech Crunch)
- Quora Ads now accepts the most common image sizes (Quora)
- Lina Khan: We Must Regulate A.I. Here’s How. (The New York Times)
Performance Max is no longer new, and Performance Max strategies are becoming more sophisticated. One way of understanding this is to look at the complexity of PMax builds out there and how it’s developing over time.#ppcchat pic.twitter.com/cmzSV1Rhbi
— Mike Ryan (@mikeryanretail) May 4, 2023