This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Targeting Ads In Today’s Ever Changing Environment.”
Q1: How do you decide on the targeting for your PPC advertising?
Q2: Has your process for targeting changed in the last few years? Either how you think about it or how you actually set it up within platforms?
Q3: Are you using “first party data” in any of your ad targeting? If so, how and on which platform(s)?
Q4: Which platforms have the best targeting options currently, in your opinion and why?
Q5: What is your biggest ad targeting frustration?
Read the full chat recap here.
Listen to the podcast recap here.
The audio version of PPC Chat takes place on May 4, 2023 at 12:00 PM EST. This link will take you to a recording of the audio chat after the live chat has concluded: