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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – April 21, 2023

Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:

  • A Google Ads script that uses GPT to write RSAs (Search Engine Land)
  • How to Use LinkedIn Ads to Spy on Your Competitors for Insights (AJ Wilcox)
  • Google’s interest-based ad experiments show ad spend, click-through rates down slightly (Search Engine Land)
  • Results from Google Ads’ interest-based advertising testing (Google)
  • Google’s latest cookie alternative tests show promise — and loads of caveats (Marketing Dive)
  • Does Your B2B Expect Too Much of Its Google Ads Leads? (Group Twenty Seven)
  • Protected Audience API: Our new name for FLEDGE (Google Privacy Sandbox)
  • Google’s Sundar Pichai Envisions A Future With Bard At Your Side (Search Engine Journal)
  • Google Shares Results From its Latest Post-Cookie Tracking Experiments (Social Media Today)
  • Meta lays off tech teams, battering employee morale (Reuters)
  • 4 new GA4 Home page features (Search Engine Land)
  • The best product category page optimisation checklist you’ll find on the internet (Daniel K.Cheung)
  • Microsoft has dropped Twitter from its ad platform (Search Engine Land)
  • Google Bard’s Latest Update Boosts Creativity With More Drafts (Search Engine Journal)
  • As European data authorities scrutinize ChatGPT, experts see AI regulation on the horizon (The Drum)
  • How Brand Safe is Twitter Under Elon Musk? (Social Media Today)
  • 9 more states join federal antitrust lawsuit against Google (Search Engine Land)
  • Twitter seemingly now requires all advertisers to have a verified checkmark (Tech Crunch)
  • Why Ad Creative Is the Key to Unlocking Higher Conversions in 2023 (Optmyzr)
  • TikTok’s CEO Breaks Silence After Brutal Congressional Hearing (Gizmodo)
  • Generative AI coming soon to Google Ads (Search Engine Land)
  • The Google Search Magi Announcement Is Bonkers (Neptune Moon – and Marketing O’Clock’s Take of the Week this week!)

Filed Under: ICYMI, News

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marketingsoph Sophie Logan @marketingsoph ·
3 Apr

Hello incredibly dramatic & over the top Google Ads alert.

One low-performing keyword can HARM MY WHOLE ACCOUNT?

This is a ridiculous alert. What kind of language is that to describe having low CTR keywords in an account?

#GoogleAds #PPCChat #PPC

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chriskos Chris Kostecki @chriskos ·
3 Apr

Still looking for examples of Google Ads Led Forms opening on a Google hosted page that appears to be on the destination host domain.

#ppcchat

Chris Kostecki @chriskos

#ppcchat Does anyone us Lead Form Extensions & have seen the experience change recently? Looking for any documentation. Current experience hijacks the click with display url of domain/form instead of having it as a serp option INSTEAD of clicking to site.

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ppckirk Kirk Williams @ppckirk ·
3 Apr

#ppcchat gosh it's going to be quiet around here without @Ben__Kruger mixing things up. 😆

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