Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- A Google Ads script that uses GPT to write RSAs (Search Engine Land)
- How to Use LinkedIn Ads to Spy on Your Competitors for Insights (AJ Wilcox)
- Google’s interest-based ad experiments show ad spend, click-through rates down slightly (Search Engine Land)
- Results from Google Ads’ interest-based advertising testing (Google)
- Google’s latest cookie alternative tests show promise — and loads of caveats (Marketing Dive)
- Does Your B2B Expect Too Much of Its Google Ads Leads? (Group Twenty Seven)
- Protected Audience API: Our new name for FLEDGE (Google Privacy Sandbox)
- Google’s Sundar Pichai Envisions A Future With Bard At Your Side (Search Engine Journal)
- Google Shares Results From its Latest Post-Cookie Tracking Experiments (Social Media Today)
- Meta lays off tech teams, battering employee morale (Reuters)
- 4 new GA4 Home page features (Search Engine Land)
- The best product category page optimisation checklist you’ll find on the internet (Daniel K.Cheung)
- Microsoft has dropped Twitter from its ad platform (Search Engine Land)
- Google Bard’s Latest Update Boosts Creativity With More Drafts (Search Engine Journal)
- As European data authorities scrutinize ChatGPT, experts see AI regulation on the horizon (The Drum)
- How Brand Safe is Twitter Under Elon Musk? (Social Media Today)
- 9 more states join federal antitrust lawsuit against Google (Search Engine Land)
- Twitter seemingly now requires all advertisers to have a verified checkmark (Tech Crunch)
- Why Ad Creative Is the Key to Unlocking Higher Conversions in 2023 (Optmyzr)
- TikTok’s CEO Breaks Silence After Brutal Congressional Hearing (Gizmodo)
- Generative AI coming soon to Google Ads (Search Engine Land)
- The Google Search Magi Announcement Is Bonkers (Neptune Moon – and Marketing O’Clock’s Take of the Week this week!)