Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- France eyeing antitrust action against Apple (Axios)
- ChatGPT And Generative AI Tools Face Legal Woes Worldwide (Search Engine Journal)
- How to think about brand exclusions for Performance Max (Search Engine Land)
- Your 2023 guide to driving profitability and reaching new customers with Google (Think With Google)
- Google Has A New Page For Bard Chatbot Updates (Search Engine Journal)
- A Google Ads script that uses GPT to write RSAs (Search Engine Land)
- 12 Ideas to Test in Q2 2023 (Foxwell Digital)
- How to Opt Out of the Microsoft Audience Network (Victress Digital
- How to Write AI Prompts: A Guide for Marketers [Infographic] (Social Media Today)
- Meta Verified: How to Verify Your Instagram and Facebook Accounts (Social Media Examiner)
- European parliament prepares tough measures over use of artificial intelligence (Financial Times)
- How to Manage and Optimize Your Performance Max Retail Campaigns (Optmyzr)
Apple recently made a change to the way it handles cookies in Safari, and it highlights the degree to which regulating the flow of data for advertising targeting is a relentless game of whack-a-mole. (1/X) pic.twitter.com/PsOj2TsqCQ
— Eric Seufert (@eric_seufert) April 12, 2023
Retention is a hot topic in DTC.
But most marketers equate retention with one thing: Spamming customers with endless emails & texts.
Here’s why this thinking is flawed, plus three retention levers anyone can pull:
— Eli Weiss (@eliweisss) April 11, 2023
For everyone who has complained that conversions are counted differently in GA4 than Goals were in Universal Analytics… GA4 has just released an update you will be interested in. pic.twitter.com/zPgT3cDb9c
— Krista Seiden (@kristaseiden) April 13, 2023