This week’s chat was hosted by Julie Friedman Bacchini and the topic was “What To Do When Ad Performance Is Struggling.”
Q1: Have you been experiencing any performance dips for the accounts you manage in the last few months? If so, on which platform(s)? And for what industry(ies)?
Q2: What, if anything, do you have in place to alert you to performance changes? Does it vary by platform?
Q3: When you find performance struggling, what are the first things you check? Does it vary by platform?
Q4: How do you explain performance dips to your clients or stakeholders? Is there language you tend to use that makes it easier for them to understand and/or not freak out?
Q5: If you can’t find anything specific that explains the performance weakening, what do you do?
Q6: Is there a particular performance scenario that is vexing you right now? Let’s help each other out!
Read the full chat recap here.
Listen to the podcast recap here.
You can listen to the audio version of the chat here, live at 12:00 PM EST on April 13th or the recording after the live session ends: