Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- How Apple’s Latest Moves Are Shaping iOS Marketing (Street Fight Magazine)
- Policy update: Shopping ads policies (Google Merchant Center Help)
- Meta Provides New Ad Placement Controls to Ensure Brand Safety (Social Media Today)
- What is a GCLID and what is it used for? (Adzooma)
- Walmart-backed payments giant PhonePe makes e-commerce push (TechCrunch)
- AI-Generated Content is the New Floor (SparkToro)
- Connected TV Advertising: What CTV Is & How it Works (Tinuiti)
- What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok (Digiday)
- New Study Highlights Key Tips for LinkedIn Video Campaigns, Based on Analysis of 16k Campaigns (Social Media Today)
- TikTok Users are More Open to In-App Promotions, According to New Report (Social Media Today)
- Google Analytics 4 now lets you modify and create events using regular expressions (Search Engine Land)
- Microsoft Advertising: Professional Service Ads, Enhanced CPC, And More For Spring (Search Engine Journal)
- Exploring Italy’s ChatGPT Ban And Its Potential Impact (Search Engine Journal)
- Meta Previews Coming Generative AI Ad Tools, Prompts for VR World Creation (Social Media Today)
- Quality score in paid search: Vanity or valuable? (Search Engine Land)
- Google Ads Tests AI To Help You Create Ads (Search Engine Roundtable)
- If It’s Advertised to You Online, You Probably Shouldn’t Buy It. Here’s Why. (The New York Times)
- Sellers testing TikTok’s shopping program say it’s offering big discounts and driving sales as the company tries to jumpstart its US e-commerce business (Business Insider)
- What Advertisers Need To Know About The ‘AMERICA Act’ Bill (Search Engine Journal)
1/3 GA4 changed how you create new properties. This will affect the reports get see (and thousands of tutorials go out of date instantly).
When you set up a property, you can choose your business goals. Then based on those goals, you will see new reports in the sidebar. pic.twitter.com/qy7084gAqc— Julius Fedorovicius 🇺🇦 (@fedorovicius) April 4, 2023
Today we announced we’ll be deprecating non-last-click rules-based attribution models, which includes first-click, linear, positioned based & time decay, in Google Ads & GA4.
Data-driven attribution (DDA) is recommended & last-click will remain available.
More on why & timing:
— AdsLiaison (@adsliaison) April 6, 2023